Mistaking Opportunities for Liability: Get your foot out of there!

Opportunities Knock

There is an old sales technique that I am sure you are familiar with. The “Foot in the door” technique was made popular by door-to-door salespeople. It assumed that if you could literally get your foot in the door, the opportunity to make a sale was greatly increased. It was a technique that abandoned some of the other nuances of negotiation to force the sale and didn’t accept the natural closing of sales opportunities. Figuratively, a door represents opportunity. One of the mistakes I have made is sticking my foot in a closing door. There have been times when I wanted a deal so much that I ignored the signs that would have preserved me and got myself into hot water. 

Signs of Good Opportunities

There are many places in the Bible that speak about doors of opportunity also. They provide wisdom regarding God’s leading and timing. These two factors are key in my decision-making. 

…If he [God] opens a door, no one will be able to close it; if he closes a door, no one will be able to open it.

"When I came to Troas to preach the gospel of Christ, the Lord opened a door for me."

Over time I have gotten better at trusting God to open the door and to listen for His voice at the right time. The right thing at the wrong time becomes the wrong thing. Praying over deals, contracts, and clients has been a big benefit and I often get a sense of peace when God gives me the go-ahead to walk through a door of opportunity. 

"For everything there is a season, and a time for every matter under heaven:"

The Good News Bible says it this way: “Everything that happens in this world happens at the time God chooses.”


The mistake I have made is trusting my own opinion and timing, leading to me pushing my foot into a closing door. Anytime I try to make something happen or force my way into something without God’s confirmation, it has ended badly. I am so thankful for the leadership of God in my business. This way of Supernatural Business has saved me from heartache and loss. Let me share a story of how God protected my company and how close I was to sticking my foot in a closing door.  

Case Study


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